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The Global Management of Creativity
Hardcover
Series: Routledge Studies in Global Competition
Business GeneralEconomicsManagement
ISBN13: 9781138910164
Publisher: Routledge
Published: Nov 24 2016
Pages: 204
Weight: 1.03
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion.
The Global Management of Creativity gives a clear framework for analysing creativeness and cultural aspects in organizations in an international context, and to pinpoint important key elements that should be tracked. Comprising of expert contributions and written by a wide array of leading scholars in economics, international business, management of innovation and creativity, this edited book is an insightful resource.
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