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Wirkungsvolle Nachhaltigkeitskommunikation: So Kommunizieren Unternehmen Für Eine Nachhaltige Zukunft - Grundlagen, Praxisbeispiele Und Erfolgsfaktore
Paperback
Series: Sdg - Forschung, Konzepte, Lösungsansätze Zur Nachhaltigkeit
Business GeneralMarketingGraphic Design
ISBN13: 9783658452261
Publisher: Springer Gabler
Published: Dec 31 2024
Pages: 300
Weight: 1.13
Height: 0.67 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch erläutert, wie Unternehmen das Thema Nachhaltigkeit mit allen Aspekten wirkungsvoll kommunizieren können, um auch in Zukunft bei allen Stakeholdern relevant und glaubwürdig zu bleiben. Denn Nachhaltigkeitsstrategien sind nicht mehr nice-to-have, sondern überlebenswichtig geworden - auch für Unternehmen.
Das Werk schafft mit fundierten Beiträgen ein klares Verständnis von nachhaltiger Entwicklung sowie ihrer Kommunikation und geht unter anderen diesen Fragen nach: Wie kann Führungskräfte-Commitment die nachhaltige Entwicklung bestärken? Wie werden Kommunikationsteams aktive Gestalter nachhaltiger Transformation? Wie sieht ein nachhaltiges Zukunftsnarrativ für Unternehmen aus? Welche Rolle spielen Green Claims? Wie schädlich ist Greenwashing? Wie steht es um den CO2-Fu abdruck von Kommunikation? Und: Welche Unternehmen bieten Best Practices und sind in der Umsetzung ihrer Nachhaltigkeitskommunikation erfolgreich?
Ein unverzichtbares Buch für Unternehmenslenker, Verantwortliche der Unternehmenskommunikation, Mitglieder in Stiftungs- und Unternehmensaufsichtsräten, Engagement Manager, Agenturen sowie die Managementlehre und Studierende.
Uta-Micaela Dürig ist u.a. Transformations- und Sustainability-Beraterin, Autorin und als Dozentin an Hochschulen tätig. Zuvor war sie über 20 Jahre in Leitungsfunktionen für Unternehmenskommunikation und Nachhaltigkeit in Wirtschaftsunternehmen tätig, u. a. bei ABB und RWE. Bei Bosch war sie als Leiterin der Konzernkommunikation tätig und als Geschäftsführerin der Robert Bosch Stiftung. Seit 01.04.2023 ist sie Vorständin für Sozialpolitik eines freien Wohlfahrtsverbandes in Stuttgart.
Heidrun Haug ist Gründerin und geschäftsführende Hauptgesellschafterin der Storymaker Public Relations GmbH in Tübingen sowie Mitgründerin der ResCom Academy GmbH. Zuvor war sie 20 Jahre als Journalistin für Wirtschafts- und Technologiezeitschriften tätig. 2001 hat sie die Kommunikationsagentur mit dem Ziel gegründet, Unternehmen in glaubwürdige und nachhaltige Erfolgsgeschichten zu verwandeln. Die Agentur ist Partner des Weltethos-Instituts der Universität Tübingen, berät Unternehmen bei Nachhaltigkeitskommunikation und hat 2023 eine eigene Klimabilanz erstellt. Sie ist im Advisory Board des Studiengangs Kommunikations- und Medienmanagement der SRH Mobile University und Mitglied im Arbeitskreis MediaPolitics der DPRG.
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