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Wandlungsfaehige Cluster-Initiativen: Ein Konzept interaktionsorientierter strategischer Fuehrung
Hardcover
Series: Schriften Zur Unternehmensplanung, Book 93
ISBN13: 9783631753293
Publisher: Peter Lang
Published: Feb 6 2019
Pages: 354
Weight: 1.26
Height: 0.81 Width: 5.83 Depth: 8.27
Language: German
In hoch komplexen und dynamischen Wettbewerbsumfeldern wird die Fähigkeit zu innovieren zu einem kritischen Erfolgsfaktor. Häufig entstehen Innovationen dabei an den Schnittstellen von Technologien, Branchen und Unternehmen. Zusammenarbeitsformen wie zum Beispiel in Cluster-Initiativen erlangen damit einen wettbewerbsentscheidenden Einfluss. Doch wie müssen solche Initiativen aufgebaut sein und strategisch geführt und entwickelt werden, um Mehrwerte zu stiften? Die Autorin geht diesen Fragen entlang verschiedener theoretischer Ansätze wie auch anhand einer Fallstudie über den Cluster Elektromobilität Süd-West nach. Die Erkenntnisse münden in einem innovativen konzeptionellen Vorschlag für eine interaktionsorientierte, strategische Führung wandlungsfähiger Cluster-Initiativen.
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