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Vertrauen im Versicherungsvertrieb: Eine empirische Analyse der Kundenerwartungen zum Verhalten der Versicherungsvertreter in der Face-to-Face-Interak
Paperback
ISBN13: 9783631831359
Publisher: Peter Lang
Published: Sep 21 2020
Pages: 384
Weight: 1.01
Height: 0.80 Width: 5.83 Depth: 8.27
Language: German
Das Vertrauen zwischen Kunden und Versicherungsvertretern beeinflusst ihre Beziehungsqualität. Im Fokus dieses Bandes stehen die Kundenerwartungen zum Verhalten der Versicherungsvertreter in der Face-to-Face-Interaktion. Im Ergebnis wird ein Messmodell zum interpersonalen Vertrauen entwickelt, um hiervon Erkenntnisse für die Bedingungen einer vertrauensvollen Beziehung abzuleiten.
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