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Verhaltensorientierte Realoptionsbewertung Von Investitionsprojekten: Eine Analyse Über Kognitive Verzerrungen Und Projektanomalien
Paperback
Series: Bestmasters
AccountingBusiness GeneralInvesting & Finance
ISBN13: 9783658247492
Publisher: Springer Gabler
Published: Jan 31 2019
Pages: 86
Weight: 0.28
Height: 0.21 Width: 5.83 Depth: 8.27
Language: German
Marius Wittke stellt fest, dass kognitive Verzerrungen fehlerhafte Projektentscheidungen verursachen können. Dadurch ergeben sich Realoptionswertminderungen, die eine Überbewertung von Handlungsflexibilitäten nach der klassischen Realoptionsbewertung zur Folge haben. Es gelingt dem Autor, den Einfluss der Informationsgüte sowie kognitive Verzerrungen in die Bewertung von Investitionsprojekten zu integrieren. Seine Analyse zeigt, dass kognitive Verzerrungen wie der Confirmation Bias oder der Sunk Cost Bias einen Erklärungsbeitrag zu Projektanomalien wie dem Escalation of Commitment liefern, woraus sich Anknüpfungspunkte für mögliche Gegensteuerungsma nahmen ergeben.
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