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Das Unternehmer-Ich Im Wachstum - Wie Mindset, Entscheidungen Und Führung Dein Unternehmen Weiterentwickeln
Paperback
ISBN13: 9783662747193
Publisher: Springer Gabler
Published: Mar 18 2027
Language: German
Wachstum beginnt nicht im Markt, sondern im Kopf. Nicht Strategie allein entscheidet über unternehmerischen Erfolg, sondern die Fähigkeit, das eigene Mindset zu verstehen und Führung als Selbstführung zu begreifen.
Dieses Fachbuch verbindet Erkenntnisse aus Wirtschaftspsychologie, Neurowissenschaft und jahrzehntelanger unternehmerischer Erfahrung zu einem praxisnahen Wegweiser für Gründer und Führungskräfte. Der Autor zeigt, wie Identität und mentale Energie die Entscheidungsqualität prägen, warum Strategien oft an starren Denkmustern scheitern und wie Intuition und Analyse sich ergänzen.
Reflexionsfragen und Praxisübungen helfen, blinde Flecken zu erkennen und eine klare, wachstumsorientierte Unternehmerpersönlichkeit zu entwickeln.
Der Inhalt
- Realität: Die Vorbereitung - Warum Wachstum im Kopf entsteht
- Steuerung: Das Training - Wie Unternehmer wirklich denken und entscheiden
- Transformation: Der Wettkampf - Wie echtes Wachstum entsteht
- Skalierung: Die Ziellinie - Wirkung, Klarheit und unternehmerische Reife
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