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Überleben Und Wachsen in Der Sofortgesellschaft: Wie Sie Ihrem Unternehmen Durch Big Data Und Value Chain Wettbewerbsvorteile Verschaffen
Paperback
ISBN13: 9783658151102
Publisher: Springer Gabler
Published: Aug 3 2018
Pages: 302
Weight: 1.13
Height: 0.67 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch richtet sich vor allem an Unternehmen, die Nachholbedarf in ihrer Digitalisierungsstrategie oder einen hohen Aufwand der ungewollten Improvisation und des Firefighting haben. Leitthema ist die Dynamik der Sofortgesellschaft, die durch die digitale Transformation entstanden ist. Zahlreiche Beispiele zeigen das Geschäft mit Konsumenten (Business-to-Consumer) und zwischen Geschäftskunden (Business-to-Business). Hier findet die unmittelbare Veränderung von Gesellschaft und Unternehmensprozessen statt. Beschrieben werden Mechanismen, Methoden und Geschäftsmodelle, wie Lieferketten im Unternehmen beschleunigt bzw. auf die erforderliche Anpassungsfähigkeit gebracht werden können, damit Produkte schnell in ansprechender Qualität verfügbar sind.
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