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Tops Und Flops, Mythen Und Hypes Im Automobilen Marketing
Hardcover
Publisher Price: $39.99
ISBN13: 9783662682920
Publisher: Springer Vieweg
Published: May 9 2024
Pages: 392
Weight: 1.65
Height: 0.94 Width: 6.14 Depth: 9.21
Language: German
Das Buch analysiert und pointiert Tops und Flops im Marketing der Automobilindustrie sowie aktuelle Mythen und Hypes von der Klimawende über die Verkehrswende bis zu Carsharing und dem 'Purpose' von Automobilunternehmen. Dies erfolgt zum einen auf wissenschaftlicher Basis mit aktuellen Daten und Fakten, zum anderen ist das Buch meinungsstark und nennt bekannte Beispiele beim Namen. Zahlreiche Fotos, Abbildungen und Tabellen machen das Ganze anschaulich.
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