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Top-Down- Und Bottom-Up-Ansätze Im Innovationsmanagement: Managerverhalten Und Funktionsübergreifende Zusammenarbeit ALS Innovationstreiber
Paperback
Series: Neue Perspektiven Der Marktorientierten Unternehmensführung
Business GeneralManagementMarketing
ISBN13: 9783658068400
Publisher: Springer Gabler
Published: Aug 20 2014
Pages: 270
Weight: 0.86
Height: 0.67 Width: 5.83 Depth: 8.27
Language: German
Florian Totzauer beleuchtet die Entwicklung von Innovationen aus Top-down- bzw. Bottom-up-Perspektive. Er untersucht, wie Topmanager über ihr eigenes Innovationsverhalten besonders neuartige Innovationen top-down fördern können und welche individuellen Eigenschaften hierbei relevant sind. Darüber hinaus identifiziert er die funktionsübergreifende Zusammenarbeit als Innovationstreiber und analysiert, wie ein innovationsorientiertes Personalmanagement eingesetzt werden kann, um Barrieren der Zusammenarbeit an zentralen Schnittstellen wie zwischen Forschung & Entwicklung und Marketing zu überwinden und Innovationen bottom-up zu generieren. In zwei empirischen Studien werden die spezifischen Erfolgsfaktoren und Wirkungszusammenhänge der behandelten Top-down- und Bottom-up-Ansätze im Innovationsmanagement verdeutlicht.
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