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Teslas Marktzutritt als reiner Elektroautomobilhersteller zum Automobilmarkt
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ISBN10: 334663213X
ISBN13: 9783346632135
Publisher: Grin Verlag
Published: May 16 2022
Pages: 22
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346632135
Publisher: Grin Verlag
Published: May 16 2022
Pages: 22
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2021 im Fachbereich Elektrotechnik, Note: 1,0, Hochschule für Technik, Wirtschaft und Kultur Leipzig, Sprache: Deutsch, Abstract: In der Arbeit werden zunächst der Automobilmarkt allgemein und insbesondere der Teilmarkt für Elektroautomobile im Zeitraum von 2008 bis 2021 betrachtet sowie damalige und bestehende Markteintrittsbarrieren aufgezeigt. Hierbei wird insbesondere auf die Märkte in den USA, Europa und Deutschland sowie China eingegangen. Anschlie end werden kurz die Entstehung Teslas sowie ausführlicher die Strategien beim Markteintritt, der Markteinführung und Marktdurchdringung analysiert. Es wird auf die einzelnen Geschäftsfelder Teslas innerhalb der Gesamtunternehmensstrategie eingegangen und Gründe herausgearbeitet, wie es das Unternehmen in weniger als 15 Jahren geschafft hat, zum nach Marktkapitalisierung wertvollsten Automobilhersteller der Welt zu werden. Zum Schluss wird ein Fazit gezogen und ein Ausblick gegeben, wie Teslas Perspektiven in Zukunft aussehen könnten.
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