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Strategytelling in Unternehmen: Die Macht Der Geschichten: Strategien Kommunizieren, Menschen Bewegen, Veränderung Verankern
Paperback
ISBN13: 9783658507718
Publisher: Springer Gabler
Published: Feb 18 2026
Pages: 135
Weight: 0.41
Height: 0.32 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch zeigt, wie Führungskräfte mit narrativen Methoden Strategien so gestalten, dass sie verstanden, mitgetragen und im Alltag gelebt werden. Denn immer noch scheitern viele Strategien an fehlender Klarheit, Motivation und Orientierung bei den Mitarbeitern.
StrategyTelling verbindet die Kraft des Storytellings mit strategischem Denken. Aus abstrakten Zielen wird eine inspirierende Reise, die Menschen begeistert und zum Handeln bewegt. Mitarbeiter werden zu aktiven Gestaltern und zu den Helden der Geschichte.
Ein Buch für Führungskräfte, die aus Plänen Geschichten machen wollen - und aus Geschichten echten Erfolg.
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