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Strategische Kooperationen in Der Multimediaindustrie: Entstehung, Evolution Und Management
Paperback
Series: Europaeische Hochschulschriften / European University Studie, Book 2535
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ISBN13: 9783631356159
Publisher: Peter Lang
Published: Oct 1 1999
Pages: 359
Language: German
Unternehmenskooperationen sind ein gern genutztes Mittel, um die mit Konvergenzprozessen einhergehende Unsicherheit und Komplexität zu reduzieren. Zugleich stellen sie die beteiligten Unternehmen aber auch vor völlig neue Herausforderungen, die für viele Managementteams und die traditionelle Managementlehre Neuland darstellen. Das Buch analysiert, wie Unternehmen Multimedianetze erfolgreich einsetzen können. Anhand von drei konkreten Fallstudien wird beschrieben, welche Vorteile eine Kooperation im Vergleich zum Alleingang bietet, wie sich eine langfristig stabile Partnerschaft aufbauen lä t und was beim täglichen Management einer Multimediakooperation zu beachten ist.
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