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Startup-PRAXIS: Taktiken Für Traktion, Wachstum Und Skalierung
Paperback
Series: de Gruyter Studium
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ISBN13: 9783111706498
Publisher: de Gruyter Oldenbourg
Published: Sep 21 2026
Pages: 281
Language: German
Startup-Praxis verbindet zwei Perspektiven moderner Gründungslehre: einen klar strukturierten, praxisnahen Werkzeugkasten Was/Wie für den Aufbau erfolgreicher Startups in allen Disziplinen - fundiert durch die Auseinandersetzung mit dem Warum als Gestaltungskraft unternehmerischen Handelns.
Im Mittelpunkt stehen 15 praxiserprobte Startup-Taktiken, die systematisch durch alle Phasen der Gründung führen: von den Grundlagen über Markttests und Produktentwicklung bis hin zu Finanzierung, Pitching, Recruiting und Skalierung. Auf Basis von Paul Cheeks Methode am MIT (Massachusetts Institute of Technology) und der Disciplined Entrepreneurship-Reihe zeigt das Buch Schritt für Schritt, wie aus Ideen tragfähige Unternehmen entstehen - mit konkreten Beispielen, erprobten Werkzeugen und direkt umsetzbaren Methoden.
Im einführenden Kapitel zur Gründungsmotivation von Harald Bolsinger und Bernd Hanheiser wird die bewusste Klärung von Sinn, Werten und persönlicher Berufung vorgeschaltet, so dass die motivatorischen Grundlagen der Gründung von Beginn an nachhaltig tragfähig sind.
Ein kompakter, praxiserprobter und zugleich wissenschaftlich reflektierter Guide für alle, die erfolgreich gründen und mit klarer Haltung Spuren hinterlassen wollen.
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