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Startup-Crowdfunding Und Crowdinvesting: Ein Guide Für Gründer: Mit Kapital Aus Der Crowd Junge Unternehmen Online Finanzieren
Paperback
Business GeneralInvesting & FinanceManagement
ISBN13: 9783658059255
Publisher: Springer Nature
Published: Nov 24 2014
Pages: 181
Weight: 0.58
Height: 0.45 Width: 5.83 Depth: 8.27
Language: German
Crowdfunding für Startups beziehungsweise Crowdinvesting bietet seit Kurzem einen neuen Weg zur Finanzierung der eigenen Geschäftsidee. Dieses Buch beantwortet all die Fragen, mit denen Startups und Gründer konfrontiert sind, wenn es um die Beschaffung von Kapital auf einer Crowdfunding-Plattform geht: Wie präsentiere ich meine Idee am besten und wie schaffe ich es, die Crowd in kürzester Zeit vom Markterfolg meines Unternehmens zu überzeugen?
Dana Melanie Schramm und Jakob Carstens haben viele junge Unternehmen bei der Positionierung auf Crowdfunding-Plattformen unterstützt und wissen daher, wo die Stolpersteine liegen. Mit vielen Beispielen aus der Praxis und Interviews mit erfolgreichen Gründern sowie Investoren beschreiben die Autoren, wie Crowdfunding für Startups funktioniert und worauf es zu achten gilt.
Neben der Definition und Beschreibung des neuen Phänomens Crowdfunding für Startups/ Crowdinvesting aus Sicht der Gründer liegt der Schwerpunkt auf strategischen Überlegungen und operativen Empfehlungen für ein erfolgreiches Crowdfunding. Dazu gehört ein ausführliches Portrait der Crowdinvestoren, eine Schritt-für-Schritt-Anleitung des Prozesses sowie zahlreiche Checklisten und Best Practices.
Dana Melanie Schramm und Jakob Carstens beraten junge Unternehmer bei der Positionierung auf Crowdfunding-Plattformen und wissen daher, wo die Stolpersteine liegen. Mit vielen Beispielen aus der Praxis und Interviews mit erfolgreichen und gescheiterten Gründern sowie Investoren, beschreiben die Autoren, wie Crowfunding funktioniert und worauf es zu achten gilt.
Neben der Definition und Beschreibung des neuen Phänomens Crowdfunding für Startups/ Crowdinvesting aus Sicht der Gründer liegt der Schwerpunkt auf strategischen Überlegungen und operativen Empfehlungen für ein erfolgreiches Crowdfunding. Dazu gehört ein ausführliches Portrait der Crowdinvestoren, eine Schritt-für-Schritt-Anleitung des Prozesses sowie zahlreiche Checklisten und Best Practices.
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