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Standortwerbung Und Unternehmensansiedlung.: Leitfaden Für Die Erfolgreiche Umsetzung.
Hardcover
Series: Edition Management
Business GeneralManagementUnited States Politics
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ISBN13: 9783896735584
Publisher: Verlag Wissenschaft & Praxis
Published: Apr 1 2011
Pages: 152
Weight: 0.85
Language: German
Der gesamte Arbeitsprozess von der Imagewerbung für einen Standort über Investorenansprache und die Bearbeitung eines Ansiedlungsprojektes bis hin zum After Investment Service wird in 45 Arbeitsschritte gegliedert. Für jeden Arbeitsschritt werden Input (Voraussetzungen) und Output (Arbeitsergebnis), verfügbare Zeit, Zuständigkeit und erforderliche Zuarbeiten mit ausführlichen, sehr praxisorientierten Erläuterungen und vielen Beispielen beschrieben. Dies alles mit dem Ziel, die Erwartungen von Investoren möglichst umfassend zu erfüllen.
Das Buch richtet sich sowohl an Wirtschaftsförderer auf allen Ebenen (Unternehmensansiedlung und Tourismuswerbung) als auch an private Developer.
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