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Sport- Und Gesundheitstourismus 2030: Wie Die "Generation Plus" Den Markt Verändert
Paperback
Business GeneralMedical Reference
ISBN13: 9783658160753
Publisher: Springer Gabler
Published: Jul 14 2018
Pages: 321
Weight: 1.04
Height: 0.70 Width: 6.14 Depth: 9.21
Language: German
Das Buch greift vor dem Hintergrund des demographischen Wandels aktuelle touristische Entwicklungen und zukünftige Herausforderungen auf, denen sich Destinationen und Anbieter im Sinne der Wettbewerbsfähigkeit stellen müssen. Das Buch richtet sich durch die Symbiose aus Theorie und Praxis im Sinne eines Handlungsleitfadens u.a. an Entscheider und Produktentwickler im touristischen Destinations- und Eventkontext, an Lehrende und Studierende sowie an alle, die eine anregende Lektüre suchen.
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