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Sozialunternehmertum, Innovationen Und Wirkungsmessung: Praktische Umsetzung Gesellschaftlicher Veränderungen Zu Einer Impact-Zentrierten Wirtschaft
Paperback
ISBN13: 9783662696750
Publisher: Springer Gabler
Published: Sep 3 2024
Pages: 127
Weight: 0.38
Height: 0.29 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch beschreibt ein neues Paradigma für eine wirkungszentrierte Wirtschaft und zeigt anhand von Sozialunternehmen, dass eine gleichzeitige Ausrichtung an Gemeinwohl, Profit und Innovation möglich ist. Ökologie, Soziales und Ökonomie dürfen nicht länger als separate, gegensätzliche Bereiche behandelt werden. Es ist möglich, positive gesellschaftliche Veränderungen zu bewirken und gleichzeitig wirtschaftlich erfolgreich zu sein. Dabei spielt die Neubewertung des Erfolgsbegriffs eine ausschlaggebende Rolle.
Nach einer Einführung in soziale Innovationen und Unternehmen, Impact-Denken und Wirkungsmessung wird im Buch ausführlich dargestellt, wie die Monetarisierung bzw. Inwertsetzung sozialer Bereiche möglich ist und wie die gesellschaftliche Wirkung in die externe Rechnungslegung eines Unternehmens übertragen werden kann. Im Anschluss werden drei Social Start-ups, deren Vision, Kernaktivitäten, Wirkungsempfänger, Finanzierung und Herausforderungen vorgestellt und anhand einer Chain of Impact eine Bewertung, Messung und Integration der Organisationswirkung vorgenommen.
Der Inhalt
- Soziale Innovationen und Sozialunternehmen
- Impact-Denken und Wirkungsmessung - Relaunch der Finanzbuchhaltung
- Sozialunternehmen rechnen und schreiben Geschichte
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