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Social Reputation Für Unternehmen: Gesellschaftlicher Dialog Und Soziale Verantwortung: Beispiele, Analysen Und Maßnahmen Zwischen Profit Und Gemeinwo
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Business GeneralManagementMarketing
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ISBN13: 9783658504137
Publisher: Springer Gabler
Published: May 12 2026
Pages: 275
Language: German
Gesellschaftliche Erwartungen an Unternehmen steigen: Kunden, Mitarbeitende, Investoren und Politik verlangen auch von ihnen glaubwürdige Antworten auf Fragen sozialer Verantwortung. Dieses Buch zeigt, wie Organisationen den Dialog mit der Gesellschaft strategisch gestalten, das S in ESG (Environmental, Social, Governance) praktisch umsetzen und Gemeinwohl als Wettbewerbsfaktor begreifen können.
Anhand zahlreicher Hintergründe und Fallbeispiele aus Wirtschaft, Politik und Zivilgesellschaft wird der globale Rahmen erläutert und erklärt, wie Unternehmen auf soziale Nachhaltigkeit ausgerichtet werden können - im Geschäftsmodell ebenso wie in der internen und externen Kommunikation
Das Buch bietet eine fundierte Orientierung, mit denen Organisationen gesellschaftliche Konflikte frühzeitig erkennen, glaubwürdig kommunizieren und ihre Licence to Operate sichern können. Ein Werk für Geschäftsführer, Manager und Kommunikatoren, die den Spagat zwischen Profit und Gemeinwohlbestrebungen erfolgreich meistern wollen.
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