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Social-Media-Strategien Für B2b-Unternehmen: Von Der Konzeption Bis Zur Umsetzung in Den Verschiedenen Netzwerken
Paperback
Series: Essentials
ISBN13: 9783658446451
Publisher: Springer Gabler
Published: May 7 2024
Pages: 49
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Stark praxisorientiert und mit konkreten Beispielen zeigt dieses Buch auf, wie B2B-Unternehmen von sozialen Netzwerken profitieren können. Die Lesenden erfahren das Wichtigste über die Social-Media-Landschaft in Deutschland und lernen, wie sie eine individuelle Social-Media-Strategie aufsetzen und diese in den verschiedenen Netzwerken umsetzen. Denn die Suche nach neuen Lieferant*innen, Mitarbeitenden und Kund*innen spielt sich auf Social Media ab - und auch im Service, bei der Verbreitung von Fachinformationen und der Generierung von Website-Traffic geht kein Weg mehr an LinkedIn, Instagram, X und Co. vorbei.
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