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Social-Media-Marketing als Chance und Herausforderung für innovative Start-ups am Beispiel der "Matics Sports GmbH"
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ISBN10: 3389048936
ISBN13: 9783389048931
Publisher: Grin Verlag
Published: Jul 3 2024
Pages: 124
Weight: 0.38
Height: 0.29 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783389048931
Publisher: Grin Verlag
Published: Jul 3 2024
Pages: 124
Weight: 0.38
Height: 0.29 Width: 5.83 Depth: 8.27
Language: German
Masterarbeit aus dem Jahr 2023 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2.3, Hochschule Wismar, Sprache: Deutsch, Abstract: Ziel dieser Masterarbeit ist die Analyse der Chancen und Herausforderungen, die sich für Start-ups im B2C-Bereich bei der Nutzung von Social-Media-Plattformen für Marketingzwecke ergeben. Die Studie befasst sich mit den theoretischen Grundlagen des Social-Media-Marketings im B2C-Kontext. Anschlie end wird ein empirischer Forschungsansatz mithilfe von Experteninterviews gewählt, um praktische Erkenntnisse zu gewinnen. Der Fokus der Interviews liegt darauf, die vielfältigen Möglichkeiten und Herausforderungen zu beleuchten, die sich ergeben, wenn Start-ups Social-Media-Marketing im B2C-Bereich betreiben. Durch die Experteninterviews wird ein umfassendes Verständnis der Strategien, Taktiken und innovativen Ansätze gewonnen, die zur Maximierung des Potenzials von Social-Media-Plattformen im Marketing eingesetzt werden können. Der Höhepunkt der Forschung ist die Entwicklung von umsetzbaren Empfehlungen, die speziell auf Start-ups zugeschnitten sind. Diese Empfehlungen basieren auf den Erkenntnissen der empirischen Untersuchung und der Integration theoretischer Erkenntnisse. Indem sowohl die Chancen als auch die potenziellen Risiken des Social-Media-Marketings im B2C-Sektor behandelt werden, bietet die Studie eine umfassende Perspektive, die Start-ups dabei helfen kann, fundierte Entscheidungen über ihre Marketingstrategien zu treffen.
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