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So geht Businessplan und Konzepterstellung für die Gastronomie: In 5 Schritten zum professionell gestalteten und überzeugenden Gastronomie-Businesspla
Paperback
Series: Gastronomie-Ratgeber, Book 2
Business GeneralInvesting & Finance
Publisher: Independently Published
Published: Jun 20 2021
Pages: 172
Weight: 0.52
Height: 0.37 Width: 6.00 Depth: 9.00
Language: German
Dieser Praxisratgeber zeigt dir, wie du einen modernen, realistischen und bankentauglichen Businessplan für die Gastronomie erstellst. Ob Café, Restaurant, Bar, Deli, Imbiss oder Foodtruck: Du lernst, dein Vorhaben nicht schönzurechnen, sondern tragfähig zu planen.
Viele Ratgeber erklären, was ein Businessplan ist. Dieses Buch zeigt dir, wie er gedacht, aufgebaut und genutzt werden muss, damit er im Alltag funktioniert - und im Bankgespräch überzeugt. Statt theoretischer Modelle bekommst du klare Denklogik, realistische Annahmen, nachvollziehbare Zusammenhänge und praxisnahe Beispiele.
Ohne BWL-Fachchinesisch. Ohne überladene Tabellen. Ohne falsche Versprechen.
Das lernst du in diesem Buch- wie du Umsätze realistisch herleitest, statt sie zu schätzen
- welche Kosten häufig unterschätzt werden - und warum
- wie Break-even, Deckungsbeitrag und Liquidität wirklich zusammenhängen
- wie ein Businessplan aufgebaut sein muss, damit er gelesen wird
- wie Banken und Förderstellen Zahlen bewerten
- wie du typische Denkfehler vermeidest, die viele Betriebe Geld kosten
- wie du deinen Businessplan als Steuerungsinstrument nutzt - nicht nur für die Gründung
Das Buch enthält mehrere Mini-Businesspläne für unterschiedliche Gastronomieformate - darunter Café, Foodtruck, Bistro, Bar, Deli, Imbiss und kleines Restaurant. Sie zeigen kompakt und nachvollziehbar, wie wirtschaftliche Logik in der Praxis aussieht.
Checklisten zum ArbeitenIm Werkzeugkasten am Ende des Buchs findest du drei Checklisten:
- eine umfassende Businessplan-Checkliste
- eine Checkliste für Bankgespräch und Finanzierung
- eine Checkliste für Kapitalbedarf und Übernahme
Ideal zum Prüfen, Nachschärfen und für Gespräche mit Banken, Vermietenden oder Kapitalgebenden.
Für wen dieses Buch gedacht ist- Gründende in der Gastronomie
- Quereinsteigende ohne klassische Gastro-Ausbildung
- Betreibende in den ersten Betriebsjahren
- alle, die wirtschaftliche Klarheit statt Bauchgefühl wollen
Nicht gedacht ist es für alle, die schnelle Erfolgsgeschichten suchen - oder für Konzepte, die ohne Zahlen funktionieren sollen.
FazitDieses Buch verspricht keinen schnellen Erfolg. Es gibt dir etwas Wichtigeres: Klarheit, Struktur und Sicherheit. Wenn du deine Gastronomie bewusst, professionell und wirtschaftlich tragfähig aufstellen willst, ist dieser Ratgeber dein Arbeitsbuch.
Werkzeugband der Reihe. Den Einstieg bildet der Grundlagenband Gastronomie für Quereinsteigende.
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