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Serviceorientierung ALS Erfolgsfaktor Und Komplexitätstreiber Beim Angebot Hybrider Produkte
Paperback
ISBN13: 9783658044800
Publisher: Springer Nature
Published: Dec 16 2013
Pages: 225
Weight: 0.75
Height: 0.58 Width: 5.83 Depth: 8.27
Language: German
Die wachsende Bedeutung von Dienstleistungen führt zu einer höheren Serviceorientierung im industriellen Sektor und damit einhergehend verstärkt zu einem Angebot an hybriden Produkten. Andreas Wassmus zeigt mögliche Gestaltungsfelder zum Komplexitätsmanagement bei hybriden Produkten auf und untersucht den Einfluss der Markt- und Serviceorientierung auf die Leistungsfähigkeit neuer Produkte. Mittels einer umfangreichen empirischen Studie kann in dem entwickelten Untersuchungsmodell ein positiver Einfluss der Serviceorientierung auf die Leistungsfähigkeit neuer Produkte von Industrieunternehmen festgestellt werden. Darüber hinaus werden für die Praxis Handlungsempfehlungen zur Gestaltung der Serviceorientierung in Industrieunternehmen identifiziert.
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