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"Service Design" in Touristischen Destinationen: Gästeorientierte Produktentwicklung Mit Service Design
Paperback
Series: Bestmasters
ISBN13: 9783658080624
Publisher: Springer Gabler
Published: Nov 26 2014
Pages: 154
Weight: 0.51
Height: 0.40 Width: 5.83 Depth: 8.27
Language: German
Von touristischen Destinationen der neuen Generation wird zukünftig ein stärkerer Fokus auf Prozess- und Produktaufgaben gefordert. Die Entwicklung touristischer Produkte verlangt aufgrund dessen Komplexität nach einem Instrument, welches ermöglicht, kundenorientierte Produkte zu entwickeln. Eine junge Denkrichtung, die diese hohe Erwartungshaltung erfüllen könnte, ist der kundenfokussierte und iterative Denkansatz des Service Design. In dieser Arbeit werden zwölf Instrumente aus dem Service Design vorgestellt, welche sich besonders für die Entwicklung touristischer Produkte eignen. Auf Basis der Erkenntnisse wurden sämtliche Österreichischen Destinationen (Vollerhebung) befragt, ob diese Produkte für ihre Destination entwickeln und ob die Methoden und Instrumente aus dem Service Design dabei Anwendung finden.
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