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Quick Guide Professionelles Content-Management: Wie Sie Zielgruppengerechten Content Planen, Erstellen Und Steuern
Paperback
Series: Quick Guide
ISBN13: 9783658458133
Publisher: Springer Gabler
Published: Oct 3 2024
Pages: 105
Weight: 0.33
Height: 0.24 Width: 5.83 Depth: 8.27
Language: German
Dieses kompakte Buch zeigt, was professionelles Content-Management und Content-Marketing ausmacht, welchen Zweck es für Unternehmen erfüllt und wie eine erfolgreiche Content-Strategie aufgebaut wird. Tatjana Müller fasst ihre Erfahrungen zusammen, die sie über Jahre als Redakteurin, Texterin und Content-Managerin gesammelt hat. Dabei erläutert sie nicht nur die Aufgaben und Verantwortungsbereiche von Content-Manager*innen, sondern bietet auch zahlreiche Tipps aus der Praxis.
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