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Quick Guide Online-Reputation Für Kmu: Wie Sie Ihren Guten Ruf Im Netz Aufbauen Und Erhalten
Paperback
Series: Quick Guide
ISBN13: 9783658374143
Publisher: Springer Gabler
Published: Aug 17 2022
Pages: 84
Weight: 0.28
Height: 0.20 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch gibt einen kompakten Einblick in die Grundlagen des Online-Reputationsmanagements und zeigt auf, warum es für jedes Unternehmen unabhängig von der Grö e unverzichtbar ist, sich aktiv um seinen guten Ruf zu kümmern. Denn neben physischen Gütern prägen heute auch die immateriellen Werte das Image eines Unternehmens ganz entscheidend.
Angriffe auf das Image drohen von allen Seiten - durch falsche Berichte, Cyberangriffe, Shitstorms oder Fake News. Sie können aber auch selbstverschuldet sein, wenn ein Unternehmen zum Beispiel schlechte Qualität oder einen miserablen Kundenservice bietet. Der beste Zeitpunkt, sich um die eigene Reputation zu kümmern, ist dann, wenn sie noch keinen Schaden erlitten hat. Dabei hilft dieser Quick Guide. Aber auch diejenigen, die sich schon im akuten Krisenmanagement befinden, werden durch dieses Buch wertvolle Impulse bekommen, um ihre Reputation wiederherzustellen.
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