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Quick Guide Content Marketing Für Den B2b-Mittelstand: Wie Kmu Mehr Sichtbarkeit Im Markt Bekommen
Paperback
Series: Quick Guide
Business GeneralManagementMarketing
ISBN13: 9783658473044
Publisher: Springer Gabler
Published: Mar 20 2025
Pages: 132
Weight: 0.40
Height: 0.31 Width: 5.83 Depth: 8.27
Language: German
Dieser Quick Guide ist die ideale Unterstützung für mittelständische B2B-Unternehmen, die mit Content-Marketing-Ma nahmen ihre Sichtbarkeit im Markt erhöhen möchten. Das Buch bietet eine klare Struktur für Einsteiger und Marketing-Praktiker mit wenig Zeit oder Vorkenntnissen. Es deckt alle wesentlichen Schritte ab - von Zielbestimmung über Analyse, Planung, Produktion bis zum Management - und berücksichtigt die Besonderheiten des B2B-Marktes.
Die 2. Auflage setzt ein starkes neues Highlight: Das Thema generative KI und ihr effektiver Einsatz im Content Marketing wird umfassend behandelt. Der Autor schildert effektive Toolnutzung, optimale Prompting-Strategien, Anwendungsbereiche und erklärt die Themen Ethik, Datenschutz und Urheberrecht.
Mit zahlreichen Checklisten zu einem organisierten, schrittweisen Vorgehen, weiterführendem Online-Arbeitsmaterial für die individuelle Umsetzung sowie einem umfangreichen Praxisbeispiel.
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