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Quick Guide Content Marketing Für Den B2b-Mittelstand: Wie Kmu Mehr Sichtbarkeit Im Markt Bekommen
Paperback
Series: Quick Guide
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ISBN13: 9783658301637
Publisher: Springer Gabler
Published: Jul 28 2020
Pages: 142
Weight: 0.44
Height: 0.34 Width: 5.83 Depth: 8.27
Language: German
Content Marketing ist in der heutigen digitalen Zeit ein wichtiges und erfolgsentscheidendes Werkzeug - und nicht nur gro en Unternehmen vorbehalten. Auch kleinere Unternehmen mit B2B-Zielgruppen können Content Marketing gewinnbringend einsetzen.
Dieser Quick Guide unterstützt mittelständische B2B-Unternehmen dabei, mittels Content-Marketing-Ma nahmen mehr Sichtbarkeit im Markt zu bekommen als ihre Wettbewerber. Das Buch erklärt alle grundlegenden Schritte, von Zielbestimmung über Analyse, Planung, Produktion und Management der Ma nahmen, und geht dabei auf die Besonderheiten im B2B-Markt ein.
Marketing-Praktiker, die wenig Zeit und Vorkenntnisse haben, erhalten einen schnellen, grundlegenden Einblick sowie pragmatische Hilfestellungen für die Umsetzung. Ergänzend stellen Experten aus der Praxis ihre konkreten Projekte und Erfahrungen vor.
Mit zahlreichen Checklisten zu einem organisierten, schrittweisen Vorgehen, umfangreichem weiterführendem Online-Arbeitsmaterial und Transferaufgaben für die individuelle Praxis.
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