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Professionelles Marketing Für Stadt, Gemeinde Und Landkreis.
Paperback
Series: Wissen Kompakt
Business GeneralManagementGeneral Political Science
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ISBN13: 9783896734396
Publisher: Verlag Wissenschaft & Praxis
Published: Aug 1 2007
Pages: 123
Weight: 0.45
Language: German
Ein Schwerpunktthema ist Stadt-, City- und Kommunalmarketing. Dabei wird der Entstehungsprozess eines Marketing-Konzeptes dargestellt, die Rolle der öffentlichen und privaten Akteure untersucht und Hinweise zur effizienten Gestaltung des Marketing-Managements gegeben.
Zielgruppe dieses Leitfadens sind neben Studierenden der Hoch-schulen und Berufsakademien vor allem die Praktiker in den Städten, Gemeinden und Landkreisen, für die Marketing ein wichtiger Bestandteil ihrer kundenorientierten Aufgabenerfüllung vor Ort ist.
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