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Professionelle Sportkommunikation: Anforderungsprofile, Erwartungshaltungen Und Spannungsfelder
Paperback
Business GeneralMarketingWriting Instruction
ISBN13: 9783658453657
Publisher: Springer Gabler
Published: Oct 2 2024
Pages: 281
Weight: 1.05
Height: 0.62 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch bietet einen umfassenden Einblick in die Facetten des dynamischen Themas Sportkommunikation. Die Beitragsautor: innen beschreiben die komplexen Spannungsfelder, aber auch die vielfältigen Chancen von Vereinen, Organisationen, Sportler: innen und Unternehmen sowie die wirtschaftlichen Zusammenhänge untereinander. Zudem beleuchtet das Buch das Berufsfeld Sportjournalismus und geht auf Wertedebatten, Diversität, digitale Mechanismen sowie Erwartungshaltungen der Medienkonsument: innen ein.
Ein Buch für Kommunikationsprofis, Studierende und Sportinteressierte, die neue Einblicke gewinnen und einen Blick hinter die Kulissen der Sportkommunikation werfen wollen.
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