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Produktdesign in Der Chemischen Industrie: Schnelle Umsetzung Kundenspezifischer Lösungen
Hardcover
ISBN13: 9783540251620
Publisher: Springer
Published: Jan 5 2007
Pages: 345
Weight: 1.50
Height: 0.81 Width: 6.14 Depth: 9.21
Language: German
Vorstände, Ressort- und Bereichsleiter, Produkt- und Verfahrensentwickler und Marketingdirektoren müssen sich in der chemischen Industrie in zunehmendem Ma e mit dem Produktdesign beschäftigen. Produkte, die in der Leistung, der Handhabung und in der Gestaltung exakt den Vorstellungen der Kunden entsprechen, bringen in der Vermarktung die notwendigen Wettbewerbsvorteile. Jedes Unternehmen möchte mit derartigen Innovationen neue Märkte erobern und/oder die erreichte Markposition stärken. Dieses Buch zeigt Ihnen, wie sich hierfür geeignete Produktideen entwickeln und über neuartige Bewertungsverfahren herausfiltern lassen.
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