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Praxisleitfaden Für Künstliche Intelligenz in Der Unternehmenskommunikation: Einführung, Strategische Herangehensweisen, Best Practices
Paperback
Business GeneralManagementMarketing
ISBN13: 9783662723104
Publisher: Springer Gabler
Published: Feb 14 2026
Pages: 167
Weight: 0.70
Height: 0.41 Width: 6.69 Depth: 9.61
Language: German
Künstliche Intelligenz (KI) verändert die Unternehmenskommunikation grundlegend. Doch wie lässt sich diese Technologie gezielt in der PR einsetzen? Dieses Fachbuch bietet eine praxisnahe Orientierung. Es zeigt, wie KI von Unternehmen profitabel eingesetzt werden kann - von der Strategie bis zur Umsetzung. Gleichzeitig soll es helfen, den technologischen Wandel kritisch zu hinterfragen. Denn KI bringt nicht nur Effizienzgewinne, sondern auch Herausforderungen mit sich: von ethischen Fragestellungen über regulatorische Unsicherheiten bis hin zur Gefahr von Fehlinformationen.
Der Inhalt
- Daten als Fundament der KI-gestützten Kommunikation
- Interne Kommunikation - Effizienz und Engagement durch KI
- Change-Kommunikation - Transformation erfolgreich gestalten
- Medienarbeit / Pressearbeit im digitalen Zeitalter - Automatisierung und Optimierung
- Krisenkommunikation - Schneller und präziser durch KI
- Content-Marketing - KI als kreativer Partner
- KI in der Unternehmenskommunikation verankern
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