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Praxishandbuch Nachhaltige Produktentwicklung: Ein Leitfaden Mit Tipps Zur Entwicklung Und Vermarktung Nachhaltiger Produkte
Paperback
ISBN13: 9783662573198
Publisher: Springer Gabler
Published: Aug 2 2018
Pages: 270
Weight: 1.03
Height: 0.61 Width: 6.69 Depth: 9.61
Language: German
Das Buch ist in vier Themenblöcke zusammengefasst. Dabei geht es sowohl um grundsätzliche Fragen, als auch praktische Fragen: Welche Faktoren begünstigen die Entwicklung nachhaltiger Produkte? Was sind die betrieblichen und rechtlichen Rahmenbedingungen? Was sind die Phasen der nachhaltigen Produktentwicklung? Und wie können Unternehmen umweltfreundliche Produkte am besten vermarkten?
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