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Prävention Und Bekämpfung Von Marken- Und Produktpiraterie: Leitfaden Für Analysen, Ermittlungen Und Schutzstrategien
Paperback
Business GeneralTechnology & EngineeringPhysics
ISBN13: 9783658054588
Publisher: Springer Gabler
Published: Jul 31 2014
Pages: 123
Weight: 0.52
Height: 0.30 Width: 6.69 Depth: 9.61
Language: German
Für ein wirkungsvolles Vorgehen gegen Fälschungen gibt es keine Musterlösung. Jedes Produkt und Geschäftsmodell muss einzeln betrachtet werden und jedes Unternehmen muss seine diesbezüglichen Risiken und Lücken individuell identifizieren, um dann eine ma geschneiderte Gegenstrategie zu entwickeln.
Der unmittelbare Einsatz juristischer Mittel ist oft nur zur symptomatischen Bekämpfung der Marken- und Produktpiraterie geeignet. Um den Schaden nachhaltig und effektiv einzudämmen, ist ein ganzheitlicher Ansatz notwendig. Das Konzept muss bereits in der Produktentstehung ansetzen, um dann über die Produktions- und Logistikkette beim Kunden und Verbraucher zu enden.
In diesem Buch wird neben einschlägigen gesetzlichen und technischen Grundlagen eine systematische Vorgehensweise vermittelt, um ein wirkungsvolles Konzept zur Prävention und Bekämpfung der Marken- und Produktpiraterie zu erstellen. Praxisbeispiele tragen zum Verständnis der Thematik und zur Verdeutlichung derLösungsansätze bei.
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