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Performance Management in Der Digitalen Welt: Die Digitalisierungsscorecard ALS Instrument Für Das Management Digitaler Geschäftsmodelle
Paperback
Series: Unternehmensführung & Controlling
Business GeneralGeneral Computers
ISBN13: 9783658321765
Publisher: Springer Gabler
Published: Jan 19 2021
Pages: 294
Weight: 0.82
Height: 0.65 Width: 5.83 Depth: 8.27
Language: German
Felix Schuhknecht zeigt in diesem Buch, dass eine Notwendigkeit zur proaktiven und antizipativen Lenkung, Leitung und Gestaltung der digitalen Transformation von Geschäftsmodellen besteht. Um diese Aspekte ziel- und zweckorientiert erfüllen zu können, wird ein Performance Management benötigt. Aufgrund der Besonderheit digitaler Geschäftsmodelle zeigt sich allerdings, dass das bestehende Performance Management entsprechend adaptiert bzw. modifiziert werden sollte.Hierzu zeigt der Autor, dass der Grundgedanke der Balanced Scorecard eine sinnvolle konzeptionelle Basis darstellt. Diese ist allerdings entsprechend den Anforderungen digitaler Geschäftsmodellen zu modifizieren. So sollte beispielsweise das eher praxisorientierte Objectives and Key Results Management integriert werden.
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