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Online-Kommunikation - Die Psychologie Der Neuen Medien Für Die Berufspraxis: E-Mail, Website, Newsletter, Marketing, Kundenkommunikation
Hardcover
Business GeneralGeneral ComputersGeneral Psychology
ISBN13: 9783540763284
Publisher: Springer
Published: May 15 2008
Pages: 321
Weight: 1.62
Height: 0.75 Width: 6.69 Depth: 9.61
Language: German
Konkrete Tipps, verständliches Know-how: Basierend auf den Erkenntnissen der Kommunikations- und Wahrnehmungspsychologie entwickelt die Autorin hier umfassende Strategien zur Verbesserung der Online-Kommunikation. Sie spricht dabei alle an, die täglich mit den Neuen Medien arbeiten: Wie gewinnt unser Unternehmen die Aufmerksamkeit einer bestimmten Zielgruppe? Wie verfasse ich fehlerfreie E-Mails und ideale Newsletter? Ist unsere Website eigentlich gut und wie schütze ich sie vor feindlichen Bloggern? Ganz gleich, wie die Frage lautet: Wer beruflich erfolgreich werden bzw. bleiben möchte, muss die Neuen Medien optimal nutzen und ganz neue Schwierigkeiten meistern können. Die praxisnahen Antworten der Autorin unterstützen Sie dabei.
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