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Öffentliche Kommunikation Im Digitalen Zeitalter: Grundlagen Und Perspektiven Einer Integrativen Modellbildung
Paperback
General ReferenceGeneral Sociology
ISBN13: 9783658141912
Publisher: Springer vs
Published: Nov 21 2016
Pages: 292
Weight: 0.83
Height: 0.66 Width: 5.83 Depth: 8.27
Language: German
Basierend auf einer qualitativen Auswertung einschlägiger Kommunikationsmodelle entwickelt dieses Buch vor dem Hintergrund der Digitalisierung ein integratives Modell öffentlicher Kommunikation, das tradierte und aktuelle Kommunikationsformen in einem gemeinsamen Bezugsrahmen abbildet. Da das neue Modell evolutionär aus vorhandenen Entwürfen entwickelt worden ist, vereint es Fachgeschichte und Kommunikationstheorie zu einer neuen konzeptionellen Einheit.
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