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Nachhaltige Startups Gründen: Mit Dem Impact-Framework Von Der Idee Zur Wirkungsmessung
Paperback
Series: Essentials
ISBN13: 9783662742105
Publisher: Springer Gabler
Published: Feb 6 2027
Pages: 65
Language: German
Dieses essential begleitet Gründerinnen und Gründer dabei, Nachhaltigkeit von Beginn an in ihr Startup zu integrieren, von der ersten Idee über Geschäftsmodell und Handlungsfelder bis zur Wirkungsmessung. Grundlage ist das IMPACT-Framework, das bewährte Startup-Methoden wie Design Thinking und Business Model Canvas mit Nachhaltigkeitstools wie SDGs und Materialitätsanalyse verbindet. Der Ansatz ist bewusst iterativ: Statt auf Perfektion zu setzen, werden alle Bausteine des Startups von der Idee bis zur Nachhaltigkeitswirkung erprobt und schrittweise weiterentwickelt. Am Beispiel eines Startups wird gezeigt, wie das in der Praxis aussehen kann. Das Buch richtet sich an alle, die mit einer innovativen Geschäftsidee ein Unternehmen aufbauen wollen, das wirtschaftlichen Erfolg und ökologische sowie soziale Verantwortung von Anfang an zusammendenkt.
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