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Der Mom Test: Wie Sie Kunden richtig interviewen und herausfinden, ob Ihre Geschäftsidee gut ist - auch wenn Sie dabei jeder anlügt.
Paperback
ISBN13: 9781533697257
Publisher: Createspace
Published: Jun 8 2016
Pages: 158
Weight: 0.48
Height: 0.34 Width: 5.98 Depth: 9.02
Language: German
Man sagt, dass Sie niemals Ihre Mutter fragen sollten, ob Ihre Geschäftsidee gut ist, denn sie liebt Sie und wird deswegen lügen.
Stimmt, verfehlt aber das eigentliche Argument! Sie sollten niemanden fragen, ob Ihre Geschäftsidee gut ist. Diese schlecht formulierte Frage fordert die Leute implizit dazu auf, Sie zumindest teilweise anzulügen. Niemand ist verpflichtet, uns die Wahrheit zu sagen. Es ist unsere Aufgabe, sie zu finden.
STELLEN SIE RICHTIGE FRAGEN
Kundeninterviews sind eine der zentralen Fähigkeiten von Customer Development und Lean Startup. Wir alle wissen um ihre Notwendigkeit, leugnen aber, dass es eine schwierige Sache ist, die schnell in die Hose gehen kann.
Dieses Buch zeigt Ihnen, warum Kundengespräche oft falsch geführt werden und vor allem, wie Sie es besser machen können. Sie halten hier eine schnelle und praktische Anleitung in Händen, die Ihnen Zeit, Geld und Kopfweh erspart.
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