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Management Moralischer Risiken in Unternehmen: Mit Moderner Risiko Governance Vertrauen Schaffen Und Wettbewerbsvorteile Sichern
Paperback
Business GeneralManagementGeneral Political Science
ISBN13: 9783642413803
Publisher: Springer Nature
Published: Dec 5 2014
Pages: 140
Weight: 0.57
Height: 0.33 Width: 6.69 Depth: 9.61
Language: German
Gewinn und Moral sind weder automatisch kompatibel noch sind sie grundlegend inkompatibel. Ihre Kompatibilität ist durch das Management zu organisieren. Dies ist jedoch in der Praxis eine anspruchsvolle Führungsaufgabe.
Unternehmen werden zunehmend mit moralischen Erwartungen der Gesellschaft an ihr Handeln konfrontiert und stehen vor der Herausforderung, diese unter harten Wettbewerbsbedingungen zu erfüllen. Während die Erfüllung moralischer Erwartungen mit Wettbewerbsrisiken verbunden sein kann, können bei ihrer Zurückweisung Kooperationsrisiken entstehen. Ebensowenig sind reine Kommunikationsstrategien (Greenwashing) geeignet, moralische Spannungsfelder nachhaltig zu bewältigen.
Anstatt neue Stabsfunktionen für Philanthropie und Nachhaltigkeit zu schaffen, sollten Unternehmen ihre klassischen Risiko Governance Funktionen für diese wichtige Aufgabe sensibilisieren und mit geeigneten Methoden zum Umgang mit moralischen Spannungsfeldern befähigen.
Basierend auf dem international etablierten Risikomanagementstandard COSO ERM Rahmenwerk wird ein alltagstauglicher Managementansatz zum Umgang mit Konflikten zwischen Gewinn und Moral vorgestellt und mit konkreten Beispielen und Vorlagen für den Einsatz im Unternehmen unterlegt.
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