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Management kleiner und mittlerer Unternehmen
Hardcover
Publisher Price: $119.99
ISBN13: 9783110413922
Publisher: de Gruyter Oldenbourg
Published: May 29 2015
Pages: 564
Weight: 2.40
Height: 1.25 Width: 6.69 Depth: 9.61
Language: German
Im KMU-Management spielen sowohl die strategische als auch die operative Unternehmensführung eine vitale Rolle. So werden im Buch unter anderem die Themengebiete der Gründung, Entwicklung oder Übergabe sowie die operative Umsetzung in den Bereichen Marketing, Personal, Kommunikation, Finanzen, Recht und Mediation aus wissenschaftlicher und praktischer Perspektive betrachtet. Die Themenfelder werden von Wissenschaftlern verschiedener Hochschulen und Universitäten sowie von jungen Unternehmern dargestellt und erläutert. Durch die themenbezogene Verknüpfung von Wissenschaft und Praxis sowie die multiperspektivische Betrachtung der verschiedenen Themenfelder entsteht ein Gesamtwerk, welches sich für Theoretiker und Praktiker gleicherma en eignet. Die verwendeten Beispiele sind aktuell und stammen vorwiegend aus erfolgreichen kleinen und mittelständischen Unternehmen.
Stimmen zum Buch:
Eine Vielzahl von unterschiedlichen Elementen macht diesen Titel zu einem sehr interessanten und zum weiteren Erstöbern einladenden Band. (Prof. Dr. Heiko Burchert, Professor für Betriebswirtschaftslehre, Fachhochschule Bielefeld)
Alles in allem ein gelungenes Buch, das einen guten und umfassenden Überblick über die vielfältige Thematik des Management von KMU gibt und Lust macht, sich mit den behandelten Themen weiter zu beschäftigen. (Prof. Dr. Ricarda Merkwitz, Professorin für interkulturelles Management, International School of Management (ISM), München)
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