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Marktsimulation Zur Strategischen Planung Von Produktportfolios: Dargestellt Am Beispiel Innovativer Antriebe in Der Automobilindustrie
Paperback
Series: Produktion Und Logistik
Business GeneralManagementTechnology & Engineering
ISBN13: 9783658024703
Publisher: Springer Gabler
Published: Jul 1 2013
Pages: 187
Weight: 0.63
Height: 0.49 Width: 5.83 Depth: 8.27
Language: German
Politische Zielsetzungen zur Reduktion von Treibhausgasen, die Verknappung von Erdöl bei wachsender Nachfrage sowie Steigerungen der Energiepreise und eine steigende Anzahl zur Verfügung stehender innovativer Antriebstechnologien stellen Automobilhersteller vor gro e Herausforderungen hinsichtlich der Gestaltung ihres zukünftigen Fahrzeugangebots. Karsten Kieckhäfer entwickelt ein hybrides Marktsimulationsmodell, das ermöglicht, die Entwicklung der Marktanteile innovativer Antriebe unter Berücksichtigung der Interdependenzen zwischen dem individuellen Käuferverhalten und dem aggregierten Systemverhalten zu projizieren und zu analysieren. Das Einsatzpotenzial des Modells wird im Rahmen einer exemplarischen Anwendung auf Fragestellungen der Einführung elektrisch angetriebener Pkw aufgezeigt.
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