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Markteintrittsstrategien Für Digitale Plattform-Geschäftsmodelle: Ansätze Zur Lösung Des Henne-Ei-Problems
Paperback
Series: Essentials
Business GeneralGeneral Computers
ISBN13: 9783658416300
Publisher: Springer Gabler
Published: Jun 14 2023
Pages: 47
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Dieses essential gibt einen Überblick über verschiedene Go-to-Market-Strategien für zweiseitige digitale Plattform-Geschäftsmodelle. Zunächst liegt der Fokus auf den Strategien zur sequenziellen, simultanen und viralen Kundenakquise. Im zweiten Teil zeigt der Beitrag, mit welchen Faktoren man positive Interaktionen fördert, um eine kritische Masse an Nutzern zu gewinnen.
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