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Logistik Und Marketing in Der Supply Chain: Wertsteigerung Durch Virtuelle Geschäftsmodelle
Paperback
ISBN13: 9783409116343
Publisher: Gabler Verlag
Published: Nov 15 2005
Pages: 173
Weight: 0.68
Height: 0.40 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch beschreibt ausführlich, wo die Schnittstellen für Supply Chain Management in firmenübergreifend abgestimmten Lieferketten liegen und anhand welcher Kennzahlen eine Steuerung erfolgen kann. Es zeigt au erdem, wie durch das gezielte Management von Lieferketten virtuelle Geschäftsmodelle nachhaltig zur Wertsteigerung der beteiligten Partner beitragen. Zahlreiche Beispiele verdeutlichen die technischen und betriebswirtschaftlichen Möglichkeiten und vermitteln praxisorientierte Lösungsansätze zur Absicherung bzw. zum Aufbau eigener Leistungspotenziale.
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