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The Langops Playbook: Language Operations ALS Betriebssystem Für Globale Kommunikation - Ein Arbeitsbuch Für Führungskräfte
Paperback
Business GeneralGeneral Computers
ISBN13: 9783658534233
Publisher: Springer Gabler
Published: Nov 7 2026
Pages: 180
Language: German
Sprache beschreibt Produkte, steuert Prozesse, vermittelt Wissen und bildet die Schnittstelle zu Kunden, Partnern und künstlicher Intelligenz. Doch während Daten, Software und Prozesse längst als Infrastruktur geführt werden, bleibt Sprache strukturell unbehandelt: Sie wird produziert, übersetzt und angepasst, ohne dass Bedeutung als stabile, systemische Grö e erhalten bleibt - und jede KI-Anwendung skaliert diese Schwäche mit.
Dieses Buch führt LangOps (Language Operations) als Operating Model ein, das Sprache erstmals als eigenständige Infrastrukturebene begreift und sie vom Kostenfaktor zum strategischen Asset entwickelt - mit klarer Governance, Kennzahlen wie dem Return on Multilingualism, 40 direkt einsetzbaren Plays und dem 25-Wochen-Pfad Sprint25. Es richtet sich an Führungskräfte global agierender Unternehmen, an Verantwortliche für Content, Lokalisierung und Wissensmanagement sowie an Sprachdienstleister, die sich zum strategischen Partner entwickeln wollen.
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