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Kundenorientierung im Touristikmanagement
Hardcover
Series: Lehr- Und Handbücher Zu Tourismus, Verkehr Und Freizeit
Publisher Price: $144.99
ISBN13: 9783486253047
Publisher: de Gruyter Oldenbourg
Published: Oct 20 1999
Pages: 403
Weight: 1.88
Height: 0.94 Width: 6.69 Depth: 9.61
Language: German
Konsequente Kundenorientierung ist der Schlüssel zum Erfolg, und das Buch bietet dazu das notwendige Wissen in bezug auf wichtige Fragestellungen in der Touristik. Ausgehend von strategischen Überlegungen werden - geprägt von den Praktikern der TUI, Europas grö tem Reiseunternehmen - Ansätze aufgezeigt, wie Kundenorientierung bei der Produktgestaltung, in der Servicekette des Reisens und dem Einsatz neuer Medien (Internet, Call Center) realisiert werden kann.
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