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Kollaborationen Zwischen Kreativwirtschaft Und Mittelstand: Erfolgsfaktoren, Methoden Und Instrumente
Paperback
ISBN13: 9783658118549
Publisher: Springer Gabler
Published: Apr 26 2016
Pages: 121
Weight: 0.42
Height: 0.33 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch zeigt, dass die Kreativ- und Kulturwirtschaft Impulsgeber für Innovationen und die Implementierung neuer Technologien in Unternehmen anderer Branchen sein kann. Unternehmen der Kreativwirtschaft verfügen über besondere Kompetenzen im Hinblick auf die Gestaltung offener und nutzerorientierter Innovationsprozesse.
Dieses Potenzial kann auch in anderen Wirtschaftszweigen genutzt werden. Anhand von Matching- und Partneringmodellen wird gezeigt, dass Kooperation gro en Nutzen für beide Seiten stiftet.
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