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Interkulturelle Spezifika Und Kompetenzen Für Internationale Unternehmen. Hard- Und Softskills
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Business GeneralGeneral Sociology
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ISBN13: 9783832560867
Publisher: Logos Verlag Berlin
Published: Apr 25 2026
Language: German
wirtschaftlichen Beziehungen der Unternehmen untereinander als auch die
Interaktionen der Mitarbeitenden in internationalen Unternehmen sowie der
Entscheidungstragenden in Wirtschaft und Politik. Dieses Buch richtet sich an
Studierende in internationalen Studienfächern und an alle Menschen mit Bezug zu
fremden Kulturen. Dazu werden die notwendigen Hard und Soft Skills und Wege zu deren
Erwerb vorgestellt. Basierend auf wissenschaftlichen Studien und zahlreichen
Praxisbeispielen, darunter drei Direktinvestitionen, werden die Bereiche Finanzen,
Investitionen, Personal, Führung und Entscheidungsfindung für international
Agierende im interkulturellen Kontext behandelt. Mit Hilfe der dargestellten
internationalen Handelstheorien können die Grundlagen internationaler
wirtschaftspolitischer Entscheidungen nachvollzogen werden. Zwei
Selbstanalysefragebögen, die eigenständig ausgewertet werden können und bei der
Entscheidungsfindung im Rahmen der Internationalisierungsprozesse unterstützen,
runden die Publikation ab.
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