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Interaktion Von Produkt- Und Dienstleistungsinnovationen: Eine Analyse Der Wechselwirkungen in Industrieunternehmen
Paperback
ISBN13: 9783658084516
Publisher: Springer Gabler
Published: Jan 12 2015
Pages: 417
Weight: 1.28
Height: 1.00 Width: 5.83 Depth: 8.27
Language: German
Anhand von Fallstudien und Simulationsanalysen zeigt Christian Lerch, wie industrielle Unternehmen Innovationsimpulse aus ihrem Dienstleistungsgeschäft für neue Produkte und Dienstleistungen effektiv verwerten können. Dabei untersucht er, welche produktbegleitenden Dienstleistungen hierfür besonders geeignet sind und in welchen Lebenszyklusphasen diese Impulse am stärksten zum Tragen kommen. Aus den hieraus gewonnenen Erkenntnissen erarbeitet er ein Konzept, welches das dynamische Zusammenspiel von Produkt- und Dienstleisuntgsinnovationen in Industrieunternehmen beschreibt und das zugleich Handlungsoptionen für das Management aufzeigt.
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