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Innovation in Erfolgreichen Familienunternehmen: Untersuchung Der Frühen Phase Von Innovationen in Der Chemischen Industrie
Paperback
Series: Schriften Zum Europäischen Management
ISBN13: 9783658053635
Publisher: Springer Gabler
Published: Apr 1 2014
Pages: 386
Weight: 1.19
Height: 0.93 Width: 5.83 Depth: 8.27
Language: German
Innovationen sind für Unternehmen überlebensnotwenig - sie sind jedoch gleichzeitig mit hohen Risiken verbunden. Erfolgskritisch ist insbesondere die Informationsnutzung zu Beginn des Innovationsprozesses. Der Autor untersucht die Informationsnutzung in Familienunternehmen (FU) und Nicht-Familienunternehmen (Nicht-FU) in der frühen Phase des Innovationsprozesses. Hier zeigen sich eine stärkere Risikoaversion von FU bei gleichzeitiger Langfrist-Orientierung sowie auch deutliche Unterschiede in der Relevanz von strukturierten Prozessen. Ebenso kommt der Strategie eine unterschiedliche Rolle zu: In FU dient sie als Orientierungshilfe, in Nicht-FU ist sie die einzig zu verfolgende Richtung. Aus den gewonnenen Erkenntnissen ergeben sich sowohl für FU als auch für Nicht-FU konkrete Verbesserungsmöglichkeiten ihrer Wettbewerbsfähigkeit.
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