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Handelsforschung 1996/97: Positionierung Des Handels
Paperback
ISBN13: 9783409135108
Publisher: Gabler Verlag
Published: Oct 29 1996
Pages: 486
Weight: 1.78
Height: 1.03 Width: 6.69 Depth: 9.61
Language: German
Konsumentenverhalten und Handelspositionierung.
Ergänzende Beiträge zu aktuellen Fragen der Handelsforschung au erhalb des Schwerpunktthemas runden dieses Werk ab.
Den Abschlu des Jahrbuchs der Handelsforschung bildet traditionell ein umfangreicher Literaturservice mit Kurzinformationen über zahlreiche Publikationen der Handelsforschung im In- und Ausland. Verzeichnis: Das Jahrbuch befa t sich mit dem Bereich Handel und Handelsforschung. Ziel ist es, Praktiker und Wissenschaftler über aktuelle und allgemeingültige Erkenntnisse aus einzel- und gesamtwirtschaftlicher Sicht zu informieren. Schwerpunkt ist das Thema Positionierung des Handels. Den Abschlu bildet traditionell ein umfangreicher Literaturservice über zahlreiche Publikationen der Handelsforschung im In- und Ausland.
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